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Seth Godin: But when will you abandon it? Not if, but when. You and…

Seth Godin: But when will you abandon it? Not if, but when. You and your team have already given up on carrier pigeons, typewriters and probably, fax machines. And the spreadsheet has totally changed not only your accounting, but much of your decision making. My guess is that your industry doesn't use radio as its…

Seth Godin: But when will you abandon it?

Not if, but when.

You and your team have already given up on carrier pigeons, typewriters and probably, fax machines.

And the spreadsheet has totally changed not only your accounting, but much of your decision making. My guess is that your industry doesn’t use radio as its primary brand building tool, and you don’t heat the office with coal, either.

So, when will you abandon the employee review system you’ve had for thirty years? Or the meeting culture? Or the expensive, boring and not particularly effective training regime your HR team is stuck with?

Not if, but when.

Putting a date on it might make the transition go better.

Intentional action is the hallmark of a professional.